Roger Hazard and Chris Stout-Hazard
Cart | Checkout

Press Release: Why did Roger Hazard leave "Sell This House"?

By Roger Hazard

FOR IMMEDIATE RELEASE

Designer Roger Hazard Leaves TV To Launch Made-In-U.S.A. Furniture Company

AUSTIN, Texas (July 30, 2012) —

Celebrity designer and stager Roger Hazard, known for his television shows 'Sell This House,' 'Sell This House: Extreme,' and 'Move This House' — all aired on A&E — has launched Roger + Chris, an online furniture and accessories company that creates built-to-order designer pieces at a surprisingly affordable price point.

"After filming a few hundred episodes around the country, transforming houses of all shapes and sizes on a tight budget, I've proven that a stylish home is very attainable," said Roger Hazard. "But our goal with Roger + Chris is more than just style. We want to provide furniture that is built to last for years."

Hazard had grown frustrated attempting to find furniture and accessories for his private design clients. "It was always a challenge to locate unique pieces in the right size or color," said Roger. "Custom designer furniture was often an order of magnitude more expensive than retail, putting it out of reach for most homeowners."

Hazard, along with his design partner and husband Chris Stout-Hazard, saw an opportunity to bring custom furniture to a broader audience by partnering with small manufacturers around the country, selling direct, and doing much of the work themselves. "Roger + Chris has so much potential that I decided to step away from TV for a bit to devote all my time to it. Chris and I have poured ourselves this project, and it's very exciting to see it start to gain traction," said Roger.

"We have a handful of partners with whom we're building strong relationships," said Chris. "For instance, our upholstery manufacturer brings excellent customer service and craftspeople who have been building furniture for two and three generations." In addition to partnering with small, nimble manufacturers, the Stout-Hazards opted to sell directly to consumers via the Internet. To stay lean and keep costs down for their customers, Roger and Chris did all of the web programming, design, and writing themselves — and they're providing the customer support.

"Typically, I would charge a few thousand dollars for a design consultation. But we're opening that service up to our furniture customers for free," said Roger. Roger + Chris' "Ask The Hazards" program has already proven popular, giving prospective buyers an opportunity to consult with the designers on furniture styles and details. "We're happy to help our customers with design decisions. We can assist in identifying the best style for their home, picking upholstery options that work well with their lifestyle, choosing colors for the pieces, and even suggesting tweaks to the surrounding room's paint, accessories, and furniture."

Next for Roger + Chris is the introduction of giclée art prints produced in Austin, Texas, to be followed by a line of hand-printed wallpaper crafted in Sharon Springs, New York, and hardwood case goods — such as storage cabinets and tables — produced in Wichita, Kansas.

Roger's fans and clients have responded enthusiastically to the company's commitment to American-made products. "It's very important to us to manufacture our products in the U.S.A. We want to do our part to support our country's economy, but there are a few tactical advantages as well," said Roger. "Domestic manufacturing means our furniture can be bench-made on demand for each order, we can have tighter controls over the materials and chemicals that go into our product, and we don't have to waste time and fossil fuels shipping the finished product from overseas to our customers' homes."

Roger + Chris is a purveyor of timeless, quality furniture, accessories, and artwork. Its products are customizable, built to order, and made with love in the U.S.A. To find out more, please visit www.rogerandchris.com.

Contact:
Chris Stout-Hazard, Founder
1-855-433-2233

# # #

Pin It
Roger Hazard
Roger Hazard · Founder · Roger + Chris · Sharon Springs, NY
Roger Hazard is TV's original home stager, as well as designer / producer on the international, Emmy-nominated "SELL THIS HOUSE," "SELL THIS HOUSE: EXTREME," and "MOVE THIS HOUSE." MORE ABOUT Roger Hazard

Hot right now on Roger + Chris

10 Design Tips for Picking the Perfect Chesterfield
There are quite a few things to consider when picking the perfect Chesterfield. Here are some tips that will give you a head start.
A Peek Into Roger and Chris' Modern Farmhouse
We completely redesigned the interior and exterior of our modern home in Austin, Texas. Come take a look inside.
How to Clean Velvet Furniture
Velvet fabric can be a bit trickier to clean than other fabrics because, in addition to removing the stain, you must take care to avoid "crushing" the nap of the fiber. Here are some tips to help you successfully remove stains without damaging your beautiful furniture.
RELATED POSTS
A Peek Into Roger and Chris' Modern Farmhouse
We completely redesigned the interior and exterior of our modern home in Austin, Texas. Come take a look inside.
Bragging: Roger + Chris Outfit SF Startup ZeroCater
SF-based corporate caterer ZeroCater tackles the daunting task of feeding Silicon Valley's hordes - in a tech-focused way. And we tackle the daunting task of furnishing their new HQ!
Infographic: Five Red Flags When Sofa Shopping
Before you make an expensive mistake (or find out that a "great deal" wasn't quite so great after all), familiarize yourself with our five red flags for spotting a sub-par sofa.
JOIN OUR NEWSLETTER

Design ideas, new stuff. discounts, and the occasional puppy photo. Sign up! All the cool kids are doing it.

NEW GOODIES
Natalie mid-century moden sofa in Caprieze Copper Glaze brown leather with aluminum legs and bolster pillows
Cecil French Chesterfield sofa in Mont Blanc Caramel brown leather
86
Poodles 101.5
58
79